Paul Dacre, editor of the Daily Mail, gave evidence to the Culture, Media and Sport Committee last week on the issue of press standards. Questioned about disciplinary action taken over inaccurate reporting, Dacre responds:
There's a bit of an urban myth that The Daily Mail was against the MMR triple jab.
You can watch it
here, at around the 1hr 20mins mark of the hearing.
He goes on to argue that the Mail printed articles for and against the vaccine, and that "all newspapers" were involved in that kind of reporting. As you'll probably recall, the Daily Mail - far and beyond all other papers - demonstrably lead the charge in raising fears about the MMR vaccine.
To illustrate the scale of Dacre's distortion, here's a small selection of the stories which the Daily Mail saw fit to print on the subject of MMR:
New warning on MMR jab,
Were MMR warnings ignored?,
Vaccine is poisonous substance,
MMR vaccine side-effects 'not fully tested',
New evidence revives MMR fears,
New MMR link found to autism,
MMR fears gain support,
MMR jab "may have triggered autism" says new research and - amongst many articles by Peter Hitchens -
Is it really our duty to risk our children's lives with this jab? That's a very small sampling of headlines from 2001-2 alone.
Dacre's claim in the hearing is that the Mail's "gloss" on the story was (then PM) Tony Blair's supposed hypocrisy in not revealing whether his children had been inoculated, a notion which ignores the far greater, unrelated number of articles published both before and long after that particular issue was raised.
The Mail repeatedly overstated the potential risks involved in vaccination, prominently reporting the concerns of a small minority of anti-vaccine campaigners and frequently presenting them on equal footing with the overwhelming weight of evidence and opinion that argued MMR was necessary and safe. In other words, the Mail created and sustained the pretence of balance where none existed.
Even when the safety of the vaccine was reported, it was presented in contexts which re-introduced the possibility of genuine doubt:
New research says no link between MMR and autism
New research says there is no link between the MMR vaccine and autism or bowel disease, but critics claim the study is a missed opportunity to find new evidence.
At the centre of this coverage was Melanie Phillips' series of scaremongering articles challenging the safety of the vaccine, including (but not limited to)
This baby suffered brain damage and epilepsy after the MMR jab,
International evidence against MMR,
MMR: the true facts,
MMR - the truth revealed,
MMR - The Truth and
Are we facing an autism epidemic?To pretend that this constitutes balanced reporting is ridiculous. To pretend that this record of journalism - which continues up until this year - doesn't reach the point of actively campaigning against MMR is also absurd.
The rest of the hearing is worth sitting through - not least for Dacre's persistent rhetorical device of distancing his publication from all and any "mistakes" made by the press in their coverage: errors are made by "all papers," successes and good practice can be attributed to the Mail.
So the Mail's coverage of the disappearance of Madeleine McCann becomes a story about the Evening Standard, skimming over the Mail's own part in
the settlement paid to Robert Murat. The McCann's error was also apparently in not complaining to the Press Complaints Commission rapidly enough (which is a rather curious argument for a man who believes in the self-moderation of an ethical press). He's also stumped when asked whether disclosing the location of one of Joseph Fritzl's daughters - attempting to lead a normal life under a new name - was moral and ethical.
Almost hilariously (if it wasn't also tragic) Dacre claims that the main incentive to avoid being called before the PCC is the "shame" that newspaper editors experience in front of their peers in the industry: indeed, this is the strength of self-regulation. "What sickens me," Dacre bemoans, "is the charge that the PCC is not independent."